Put your MacGyver hat on!

Getting started with podcasting might seem daunting, but here's a little secret: the entry bar is surprisingly low! All you need is a smartphone, a dash of creativity, and some wifi to connect you with your future listeners. iOS and Android users, you're in luck - both platforms offer free voice memo apps that can be used to record your first podcast episode. And if you're feeling a bit more adventurous, consider recording a video podcast. There are numerous free audio and video recording apps out there, ready to take your podcast to the next level.

Once you've got your first few episodes ready, it's time to hit publish. Platforms like Spotify and Spreaker not only provide podcast hosting services but also offer features for you to add show notes and SEO keywords to ensure your content gets discovered. But your efforts shouldn't stop at publishing. Promotion is a must, and what better way to get the word out than through social media? Remember, it's not just about posting links to your podcast; it's about engaging with your audience and building a community. (Stay tuned for a separate blog post on how to effectively use social media for podcast promotion.)

Once you've gotten into the groove of creating and publishing your podcast, it's time to consider monetization. But remember, podcasting isn't a get-rich-quick scheme. A good starting point is to look at the products or services you already use and love. See if they have an affiliate program you can join, then dedicate a small segment (in the middle) of your podcast to talk about them, and include a link in your show notes. This David vs. Goliath approach, pitting independent podcasters against well-funded production houses, shows that passion and consistency can level the playing field. You might start small, but with the right strategy, you can race past those Goliaths and capture a dedicated audience for your podcast.